Case intro
Urban Threads NYC, a fast-growing sustainable streetwear brand, wanted to refresh their visual content for a new season launch. They aimed to reflect their eco-conscious identity while connecting authentically with the urban, youthful audience of NYC. The goal was to create versatile lifestyle shots for use across e-commerce, social media, and print lookbooks.
Client: Urban Threads NYC
Location: Brooklyn, New York
Service: Lifestyle Brand Photography
Industry: Fashion & Apparel
Duration: 3 Weeks
Photographer: Stotage Studio
Challenges
Tight Timeline:
All photos needed to be captured, edited, and delivered within 3 weeks.
Real-World Vibe:
The client wanted real locations rather than studio shots to maintain authenticity.
Versatility:
Photos had to work for both large-format print and mobile social media usage.
Real-World Vibe:
The client wanted real NYC locations rather than studio shots to maintain authenticity.
Results
+42% engagement on social media compared to their previous campaign
+30% boost in product click-through rate within the first week
Campaign visuals featured in Hype NYC Magazine
” Stunning product shots that elevated our brand. They understood our vision and nailed every detail. Professional and efficient. “
CTO
Miguel V. Stanton
